CEO/Co-Founder

Jeff Lucas

Born in the depths of Edmonton and raised in the outskirts of Sherwood Park with a love for music from a very young age I started with piano lessons and obsessing over tapes like Fats Domino and the Rolling Stones.  As I grew my interest in electronic music was sparked for the first time when I got my hands on a very impactful album which was "Big Shiny Tunes 2” with songs like Block Rocking Beats by the Chemical Brothers.  From there, I was hooked progressing into Daft Punk and still keeping my love for old time blues and funk.  In 2006 I had my first festival experience, not knowing what I was getting myself into I hitched a ride to Shambhala, Coachella, Holy Ship, North Country Fair, Astral Harvest and the Salmon Arm Roots and Blues Fest followed that experience.  Once I had being to a few of these as an attendee there was a high interest in becoming more involved.  It was a natural progression from attending to volunteering to managing and creating.

CFO/Co-Founder

Dan Meyer

I was born in Edmonton, raised out on Stony Plain. At a young age I had very one dimensional musical tastes. I liked classic rock and reggae. Nothing else. As time progressed as did my musical appetite. With some of my very best friends I found myself at Shambhala on the very last night of 2009. Wandering around the grounds I experienced as much as I could in one night. Like that, I was opened to a whole new world. Not just electronic music, but bluegrass, rap, jazz, hip-hop and blues. My appetite grew and with it a want to build something of our own. Late in 2017 I and a couple of friends were polishing a bar with our coat sleeves, and thinking to ourselves, “why not us?” out of this a plan began to form. Within a short time we were opening a bank account and planning our first show. The rest…will make history.

Executive Business Manager

Jem Honey

Jem Mathieson is the self-appointed Business Manager of Cheshire Productions. After living across Canada and being a beach bum along the Pacific Coast, she moved to Edmonton in 2018. From bartending, performance-anxiety coaching, and being on several Boards, including a non-profit charity, she enjoys channeling her cohesive organizational skills to support local businesses. Jem is a student once again in life, attending MacEwan University Arts and Culture Management Program, focusing on the music industry. C’est la vie! Jem Honey

Artist Liaison

Gerrit Beerda

For almost the last two decades Gerrit has been involved in the design, running and management of music events and artist’s. From his start at MacEwan university promoting shows, to his most recent success stage design for festivals and management of local artists. A love for house music (with the proper amount of seasoning from other genres) has been his main motivation for helping to create a scene he wants to be a part of. You can find him normally dressed in black and trying to help with whatever task is at hand. He first got involved with the Cheshire/like minded crew through his friend Dan Meyer but has grown to feel a part of the gang with all the other members.

Senior Event Coordinator

Luke Telidetzki

Just a guy who loves music, Luke Telidetzki (AKA High Sobriety) is no stranger to this community. From his time as a young adult living in Germany soaking up the sounds there, returning to Canada found him constantly digging for the newest of the underground. He took this passion to start helping throw events in the city as much as possible, funding the shows himself to keep it afloat, eventually finding his home with Mahsi and Cheshire! As a DJ, his sets highlight genre bending with a focus on all things low end, weaving in and out of genres centred around the same root vibe.

His work in Edmonton with the Mahsi Fellowship has created a grassroots community focused on collaboration and creating an immersive electronic music experience that has sold out nearly every event for the past several years. With years under his belt in the event management world he is no stranger to solving problems quickly and efficiently. Find him always helping with gear or checking with the FOH team ensuring everything is going smoothly at any event.